The design approach was centered around three key adjectives, moving away from traditional monogram letters to explore the potential of an animal icon. After thorough research to find an animal embodiment of these qualities, the majestic lion repeatedly stood out.
This led to experimenting with various simplifications of its form, culminating in a bespoke, scalable emblem. The typography largely remained unchanged, with a notable exception for the letter "M", which was uniquely crafted to complement the lower contour of the lion's mane.
While its centered alignment showcases this feature prominently, the emblem also excels in a left-aligned position, maintaining its visual impact.
