This write-up introduces the first and chosen concept for Rock LED Lighting, highlighting the product's unmatched brightness and robustness with imagery of powerful light beams at a mountain's base, symbolizing ambition and the ability to overcome challenges.
Complementing this, the typography is modernized with custom cuts, seamlessly integrating 'pointed' light beams into the design to reflect the brand's core qualities of resilience and innovation.
Below are the other explorations presented, each offering a unique take on the brand's identity, yet all rooted in the foundational principles of brightness, toughness, and trust.
